Hey there, I'm your
go-to, all-around designer with a passion for purpose
By the way, I'm Sheldon, but you can call me Shell or Shelly. I'm all about design with heart and purpose, specialising in creative direction, branding and identity, packaging, and UX/UI design. I craft eye-catching designs that tell meaningful stories, whether it's for small brands, local communities, sustainability initiatives, or anything that holds a special place in the hearts of humanity.
Featured Work
BRANDING, PACKAGING DESIGN
Fleure x Modibodi
BRAND IDENTITY DESIGN
The Coop
DIGITAL DESIGN AND MOTION GRAPHICS
Essence of Spring’s Bloom
UI/UX Design
Allyup
CORE CAPABILITIES
Creative Direction
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Branding and Identity
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Packaging
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UX/UI
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Creative Direction • Branding and Identity • Packaging • UX/UI •
Ready to Get Started?
Click below, and let’s get in touch about bringing those great ideas to life through captivating visuals for your brand.